Tampopo was born out of two things SUQEBAN loves - The eponymous movie and ramen. When brainstorming about who would be the agency’s ideal client, it made perfect sense to take on this self initiated project. After all, what better way to attract the job. To create the brand identity of Tampopo, We took inspiration from Japanese vintage vending machines, City pop and 80s Japan. From pixel art to the colour palette reminiscent of Japanese vintage packaging, Tampopo could be a restaurant stuck in the past but even with its apparent nod to nostalgia, it is very much a restaurant for now. Our goal is to not only lure in nostalgia buffs but also convert the kids. It is very much a place for people, young and old, to gather around a bowl of ramen and enjoy a feel good meal together.